Chronicles of Spellborn Launched on GameAmp!
Chronicles of Spellborn has managed to create quite a buzz in the gaming community with its extremely stylized graphics and gripping lore. The game truly looks like nothing else you've seen to date as it features artwork and model design seldom seen in online games.

The game is not yet in beta but states it is shooting for a release in the first half of 2006. Spellborn has some interesting views on PvP, Arena Battle and rising to fame in the Quarterstone Arena while earning the respect and admiration of the community around you.

Find out more about the impressive Chronicles of Spellborn at GameAmp and stay tuned for more information about possible Beta giveaways!

New Menaces of Azeroth!
Some new menaces have arrived in the world of Azeroth, effecting mainly the areas of Ashenvale, Duskwood, Hinterlands, and Feralas. Grand in nature, powerful and majestic these menaces have now take a deadly turn into darker thinking.

The guardians of the Green Dragonflight are now in Azeroth and reigning destruction in their wake. Four dragons, from the Dream, causing pain and its your charge now to take the offensive to rid the land of their presence. The intrepid adventurer should tread safely when nearing the dragons for their power is vast and death comes quickly to the uncautious. To learn more of the dragons check out the link below.

The Four Dragons of the Green Dragonflight!

Stay with us at WoW at Gameamp.com for more news on World of Warcraft.

ARR Matey, Pirates of the Burning Sea at Gamemp.com

Vast ye landlubbers! Shimber me timbers and yo ho ho! Pirates of the Burning Sea is now a part of the Gameamp network. This upcoming MMO brings the world of 18th Century sea warfare to your computer. Want to be a pirate of the high seas where people cower at the meer mention of your name? Or are you the military type who wants to rise through the ranks of the Navy to command the greatest vessel? Then Pirates of the Burning Sea is your cup of treasure.

Featuring fantastically rendered ships of the time period, blazing PvP action, and cutting edge graphics Pirates will be the talk of the seas. What about avatars? Well with a character customization that rivals that of City of Heroes you can make your pirate as devious or your commander as dashing as you wish. Check out all that Pirates of the Burning Sea offers at Pirates at Gameamp.com!

Pirates of the Burning Sea at Gameamp.com

Stop and check it out, the game is entering beta testing soon so more info will be coming down the pipeline daily. Get your pirate fix with gameamp.com

Project Offset Goes Live at GameAmp!
The GameAmp development team knows how hard it can be to create something you're passionate about and that's why we've tipped our hats to Project Offset!

Project Offset is a 3 man team that is creating an impressive first person shooter game and graphics engine. You may have seen a glimpse of their game in this month's Computer Gaming World but you've simply gotta see the video to be amazed by the game's graphical capabilities.

We'll be posting more imagery soon as well as a possible developer interviews in months to come. Stay tuned to Project Offset at GameAmp for more Information

Project Offset at GameAmp

Silithus Overhaul!
Under development for the next update for World of Warcraft will feature a total redesign of the high level zone, Silithus. In current WoW gaming his zone is nothing more than a high level hunting zone with few missions. A large area that has only one access point, one set of flight paths, and one graveyard. Much of the zone is hard to transverse safely without encountering some sort of attack.

In the new update though the zone will be remade into a high levels dream. Featuring a new instance (that is both outdoor and indoor), a new questing hub, and new flight path locations. Plus the zone will be tailored for solo, group, or raid-level players. Look for this zone to become aggressively frequented by the higher level Alliance and Horde members. To read the full introduction to the redone Silithus and check out an interactive map refer to the two links below.

Silithus Reborn!

Interactive Map of new Silithus!

Stay tuned to WoW at Gameamp.com for more news on World of Warcraft

All You Need to Know about Direct Mail
Direct mail is the most common form of direct marketing, advertising that conveys its messages straight to the consumer or another business rather than using an intervening medium such as television or print advertising. To the average consumer, the term may be considered synonymous with junk mail, but for advertisers it is an inexpensive and, when properly targeted, effective means of getting its message to consumers. Direct mail includes any marketing material that can be mailed in order to encourage the recipient to buy a product, accept an offer, or support an organization: postcards, letters, brochures, circulars, catalogues, newsletters, or statement stuffers. It may include product samples, coupons, or special offers not available through other means.

Money spent on direct mail has increased by 155 percent in the last 12 years, showing that, even with the growing popularity of email advertising and other options such as telemarketing, it remains a prevalent and useful tool for advertisers. Direct mail can be particularly effective for nonprofit organizations, working both as a means to raise funds and a way to update supporters about the work an organization is doing, building name recognition and loyalty. Larger nonprofits may mail to their supporters as often as once a month each year, working under the theory that even when the supporter does not respond to a particular piece, he or she is being reminded of the organization and primed to respond at a later date.

The first step of any direct mail campaign is identifying a specific goal and constructing a comprehensive plan to achieve that goal. Typical goals include the following: acquiring new customers, building customer loyalty, or increasing awareness of a business, product, or organization. Next the advertiser must decide the budget for the campaign. To maximize the budget, it may be useful to partner with another business or group of businesses. A shared (or co-op) mailing includes two or more offers in a single mailing, with two or more advertisers sharing mailing costs. And advertiser can participate in a shared mailing with other businesses in the same industry or within a common geographic area, or it may have nothing in common with fellow advertisers besides the desire to cut mailing costs.

The next step is to select the list of recipients. Mailing lists for direct mail campaigns may be borrowed or traded directly with another organization or bought or rented from a list broker. In some cases, the broker has compiled the list, but usually they are acting as a seller's agent. According to the Direct Marketing Association, 47 percent of the companies in the United States make their lists of customers and subscribers available, thereby creating a significant source of revenue. Lists can also be compiled from magazine subscription lists, associations and organizations, and public, easily accessible records.

Ordinarily, lists are rented from a list broker for a specific period of time (usually a year), with a limited number of uses. Depending on whether an advertiser? needs to reach the widest possible audience or to reach a narrowly targeted one, the broker usually can supply lists that significantly affect the level of response. More highly targeted lists tend to have a higher cost per thousand names.

According to experts, the quality of the list accounts for at least 40 percent of the success of a direct mail campaign. Undelivered mail can be a huge waste of money and time for everyone, so lists should be kept up-to-date by running the names and addresses through the National Change of Address (NCOA) file. Of all of the various list-hygiene methods, this is the most crucial, because it will eliminate most of the undeliverable mail from the list. Obviously, the more recent the NCOA check, the more accurate the list.

Next the mail piece must be designed. With the sophistication of current desktop publishing software, it? possible for almost anyone to construct a mail piece, but most advertisers defer to experienced direct mail professionals. While some full-service advertising agencies and even some larger corporations have in-house direct mail departments, the work is usually done by firms specializing exclusively in direct mail campaigns. Many of these firms specialize further by working only with a particular type of client, offering intimate knowledge of a specific market that improves their ability to target consumers.

The average rate of return on direct mail is one to three percent. While this return seems low, the relatively small price of direct mail means that the advertiser still gets a good bang for the buck. The low expense also allows for repeated mailings throughout the period of a particular campaign, which improves overall results. According to the U.S. Postal Service, Americans currently spend $528 billion in response to direct mail advertising, which dwarfs the approximately $30 billion spent by advertisers on campaigns. So, clearly, consumers are getting the message.